{"id":4641,"date":"2026-03-26T18:16:58","date_gmt":"2026-03-26T18:16:58","guid":{"rendered":"https:\/\/udbl.co.ug\/blog\/?p=4641"},"modified":"2026-03-30T07:59:13","modified_gmt":"2026-03-30T07:59:13","slug":"masha-quality-holdings-kween","status":"publish","type":"post","link":"https:\/\/udbl.co.ug\/blog\/masha-quality-holdings-kween\/","title":{"rendered":"Masha Quality Holdings &#8211; Kween"},"content":{"rendered":"<p>We celebrate the journey of Masha Quality Holdings, a development partner driven by a vision to produce specialty Arabica coffee defined by excellence at every stage of the value chain. Through its partnership with Uganda Development Bank (UDB), this vision has grown beyond processing coffee. It is transforming farming communities, creating jobs, and strengthening Uganda\u2019s position in premium global coffee markets.<\/p>\n<p>Masha accessed working capital and financing for solar dryers, enabling improved post-harvest handling, better quality preservation, and timely pre-harvest advances to farmers, alongside competitive prices for their produce. What began as humble growth has evolved into confident expansion, with the company now creating value at scale.<\/p>\n<p><iframe title=\"Celebrating Partners In Development | Masha Quality Holdings\" width=\"1410\" height=\"793\" src=\"https:\/\/www.youtube.com\/embed\/fBjMMHJ_jfY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><strong>The impact is measurable:<\/strong> <\/span><\/p>\n<ul class=\"yt-core-attributed-string__list-group\" dir=\"ltr\">\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">23 jobs currently supported, with expansion to 50 jobs expected as the second washing station becomes fully operational <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Increased export earnings through premium specialty coffee markets <\/span><\/li>\n<\/ul>\n<p><strong>Beyond the business, the transformation reaches households:<\/strong><\/p>\n<ul class=\"yt-core-attributed-string__list-group\" dir=\"ltr\">\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Farmers receive technical training, farm inputs, and timely advances<\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Increased and more stable incomes from specialty coffee <\/span><\/li>\n<li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Stronger rural livelihoods and local economic activity <\/span><\/li>\n<\/ul>\n<p>For farmers like Sabila Alfred, coffee is no longer just a crop, it is the foundation for generational progress. Eight years of coffee farming, combined with Masha\u2019s guidance and financial backing, have enabled him to expand his farms, build a permanent home, and see four of his children graduate from university and see how development finance turns potential into lasting impact.<\/p>\n<p>If your enterprise is ready to scale, add value, or access new markets, UDB is ready to support you. We welcome enterprises and SMEs to explore how our patient and affordable capital can support their growth journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We celebrate the journey of Masha Quality Holdings, a development&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/posts\/4641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/comments?post=4641"}],"version-history":[{"count":3,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/posts\/4641\/revisions"}],"predecessor-version":[{"id":4671,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/posts\/4641\/revisions\/4671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/media\/4642"}],"wp:attachment":[{"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/media?parent=4641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/categories?post=4641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/udbl.co.ug\/blog\/wp-json\/wp\/v2\/tags?post=4641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}